Brief: TAP wanted to get more users, from 9 different countries, to subscribe their offers and promotions newsletter.
Work: We define an integrated strategy where the GSP e-mail marketing was a very important tool for the success of this marketing action.
"Sales Engine Online has been one of our main drivers to the increase of newsletter subscribers on our database. This factor has contributed for the significant improvement of the results on our promotional actions, on multiple markets, since due to this solutions we’ve been able to increase our local notoriety". Carlos Paneiro, Comercial Diretor TAP Portugal