Client Recruitment: Search Engine Marketing (SEM)
From designing campaigns to defining where they will be and what resources to use: - Micro Sites with promotional and/or information pages (with constant optimisation)
- Advertising on Search Engines: Google, Sapo, Yahoo, MSN, Bing...
- Affiliate Marketing: NetAffiliation, Zanox, Sales Engine Online’s Affiliates Programme, etc.
- Social Networks: Facebook, Hi5, MySpace...
- Site Targeting: Placing banners on commercial sites
- E-mail Marketing: Creating and sending commercial e-mails

 

 
This first requires a search for the right key words. Domains with the appropriate subject matter are purchased and stored on Sales Engine Online’s servers .

The campaigns are then monitored daily, analysed and optimised through constant and comprehensive optimisation (SEO) of the campaigns/key words that are being used, with the ultimate aim of increasing the advertiser’s sales.

Should the advertiser wish, we provide access to campaign results in real time.
 
 
 
 

Content Optimisation: Search Engine Optimisation (SEO)
From the structure of the site to the choice of key words to be indexed by Google in order to occupy a prominent position on future searches.

This search is carried out individually for each page, so that each one can have an autonomous indexation. Various pages with different content can be successfully recognised by the various national search engines.

Besides this optimisation, the “online virus” is also launched. This publicises the site among the various online communities – forums, blogs, social networks, etc.

 

It will thus be possible for various pages of the same site to generate leads that will produce more sales for the company, all thanks to a strong online positioning.

 
 

Classroom Training: Online Consultancy (CO)
This ranges from defining the advertiser company’s profile to matching the entire strategy to its culture, aims and identity in order to provide it with more publicity and consequently increase its sales. .

The outlining of the profile may lead to suggestions for changes in our clients’ products in order to increase online sales.

This consultancy is the result of the considerable experience of the Sales Engine Online professionals, who have passed the Google Advertising Professional Exam with a mark of Distinction. A manual is provided to cover the whole cycle of an Online Strategy.

This manual resulted in “Sales Engine Online” training, which is administered by the Sales Engine Online team.

 

 

These 3 realities require

comprehensive e-marketing work

in order to diagnose the reality of the company’s business vis-à-vis the online demand. This enables anyone surfing the Internet to understand the advertiser’s business and access it, thus producing a sale!